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Social Media to Recommendation Media: AI & Law Design Perspectives

Abhivardhan
Aug 24, 2022
9 min read

Updated: Jul 9, 2023

In 2022, if we understand the interconnected role of the design behind our mainstream social media applications, and the algorithms used to run them, a new trend has become quite real, which would entertain some intriguing legal questions surrounding areas of concern such as competition law, digital accessibility and technology policy. Social media influencers, content creators and even technology geeks, have noticed this trend that various social media applications, be it Instagram or Twitter or any, are now behaving as recommendation media applications. The 10-second video trends promoted by Tiktok, for example, kind of promoted the algorithmic tendencies of recommending content of some favorable parameters, thereby giving a hard time to YouTube and Instagram. Even Spotify has been affected by the 10-second video trends, making recommendation media the recent version of social media.