Abhivardhan was Quoted by India Today on Explicit AI Content
- Communications Team
- 26 minutes ago
- 1 min read
Abhivardhan, our Founder, was quoted in ‘AI-made adult videos: Indian content creators' new success mantra’ by India Today on September 22, 2025.
In this article, the legal, and social dynamics around the exploited use of explicit AI-generated content is effectively raised.
Now, according to Abhivardhan, at the moment, beyond a patchwork of laws including the Bhartiya Nyaya Samhita and the Information Technology Act, 2000, we have no specific legal instruments that regulate the outflow of explicit AI-generated content in India.
Nevertheless, Sections 66C, 66D, and 66E of the Information Technology Act, 2000 address some aspects of impersonation and privacy violations caused by such kind of content.
In addition, Rule 3(1)(b) of the 2021 IT Rules mandates that platforms notify users to refrain from hosting, uploading, storing, or sharing content that is obscene, pornographic, pedophilic, or violates an individual's privacy. Explicit AI-generated content falls within this ambit.
However, as per Section 3(c)(ii) of the Digital Personal Data Protection Act, 2023, the Act's data protection provisions do not apply when personal data is made publicly available by the individual it pertains to or by another person required by Indian law to disclose such data. That’s another lacuna which is a problem in regulating explicit AI-generated content.
A March 2024 advisory (which was non-binding) was issued by the Ministry of Electronics and Information Technology on deepfakes and all forms of AI-generated content, though it focuses primarily on intermediary responsibilities rather than specific content regulation.
Now, while the Indian Copyright Act, 1957 does not explicitly create an ownership framework around explicit AI-generated content, recent cases around safeguarding personality rights of various celebrities against AI processing and misuse, might open some legal options.
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